Douglas.ca Website Redesign
Douglas.ca is one of goodmorning.com’s most prominent e-commerce websites. The Douglas Mattress has over 10,000 positive reviews and was named the Best Mattress Choice in 2022 by Canadian Living. To continue and improve the growth of this website, on September 30th, 2022, our team launched a brand new website design for our new and current customers.
Timeline: March 2022 - August 2022
Roles: Wireframing & Prototyping, Design System Creation, Web Development
Tools: Figma, Adobe Creative Cloud, HTML/CSS, Wordpress
THE PROBLEM
Help users achieve their goal of purchasing a Canadian Mattress with ease.
High-level goals:
Design and build a new website for Douglas.ca users.
Follow the new Douglas.ca brand book the creative team provided us and incorporate it to the new layout.
THE SOLUTION
Introducing the new, structured, and modern Douglas.ca.
THE USERS
Canadians looking for a mattress that helps them sleep cool and is sustainable and affordable.
The main target audience of this project would be all the people looking for a new mattress. Douglas.ca’s mattresses have incredible features (cooling gel foam, washable cooling cover, and provides pressure-point relief) and an affordable price. We wanted to build a website that communicates our products to them, from mattresses, accessories, and bedding.
BEFORE
The old Douglas.ca
Before I show the Douglas.ca’s new brand, let’s look back at the old site:
DESIGN
The New Brand Book
The creative team took some time to create Douglas.ca’s new brand identity. New colours, typography, and ~* vibe *~. Here is an overview of Douglas.ca’s new look and feel:
DESIGN
Wireframes
We created a new website layout that follow modern ecommerce standards. Here’s a preview of each template we created for all kinds of different pages:
DESIGN
Mockups
Using the new brand book and the new layout we created for the site, we combined them together to finalize Douglas.ca’s new look.
RESULTS
After launching the new site on August 31st, 2022, Douglas.ca’s sales have continued to grow and our team has launched 4 new products!
If you would like to see the website live, head to: https://www.douglas.ca/!
An important disclaimer: Douglas Original was named Canada’s Best Mattress Choice by Canadian Living, which has an existing business relationship with GoodMorning.com.